Counterfeit / Knockoff Goods Scam
Selling fake products that copy the branding, packaging, or appearance of legitimate items, often misrepresenting them as genuine.
Also known as: knockoff scam, fake goods, counterfeit products, replica fraud
Last reviewed: 10 June 2026
Counterfeit goods are unauthorized copies of branded or patented products that are designed to deceive buyers into believing they are purchasing the genuine article. They range from luxury fashion and electronics to medications and safety equipment. Knockoffs may be sold knowingly or unknowingly by third-party marketplace sellers, street vendors, or dedicated counterfeit websites.
Buyers often discover the deception only after use—clothing that falls apart, electronics that fail safety standards, or supplements with undisclosed or harmful contents. Beyond financial harm to consumers, counterfeit goods can pose direct safety risks: fake electrical adapters may cause fires, counterfeit medicines may contain wrong doses or toxic substances.
Counterfeit operations frequently exploit legitimate marketplace infrastructure by selling through established platforms using stolen or hijacked seller accounts. Warning signs include pricing well below retail, unclear brand authorization, no warranty, and sellers who refuse returns. Reporting suspected counterfeits to the platform and the brand owner can help remove listings.
Examples
- A marketplace listing sold 'authentic' designer handbags at 90% off; buyers received convincing replicas without the advertised quality or warranty.
- Counterfeit phone chargers sold online passed visual inspection but lacked surge protection, causing property damage when used.