Gift-card scam
Any scam in which the victim is instructed to pay using retail gift cards — iTunes, Google Play, Amazon, Steam — a payment method favoured by fraudsters because it's effectively untraceable and non-reversible.
Also known as: iTunes gift card scam, Google Play scam, gift card scam
Last reviewed: 1 June 2026
Fraudsters favour gift cards as a payment mechanism because the codes are redeemable immediately, virtually untraceable once redeemed, and cannot be reversed once scratched and entered. Victims are typically told to buy gift cards from supermarkets or convenience stores and read the codes to the caller or enter them on a website.
Gift cards are used across many scam types: tech-support scammers charging for fake repairs, romance scammers asking for presents or emergency funds, fake tax-office calls demanding immediate settlement, and lottery scams requiring 'release fees'. Legitimate government agencies, courts, utilities, and reputable businesses will never ask for payment by gift card.
Stores are increasingly training staff to spot and interrupt suspicious gift-card purchases — older customers buying large quantities of gift cards while on the phone is a recognised intervention trigger.
Examples
- A caller claiming to be from HMRC demands £800 in Google Play gift card codes to 'settle a tax debt' before a warrant is issued for your arrest.
Sources
- FTC — What To Know About Romance Scams — Federal Trade Commission
- FBI — Romance Scams — Federal Bureau of Investigation
- Scamwatch — Online Dating and Romance Scams — Australian Competition & Consumer Commission
- Action Fraud — Romance Scams — Action Fraud (UK National Fraud & Cyber Crime Reporting Centre, now Report Fraud) — Published by Action Fraud, the service Report Fraud replaced in December 2025; the page is no longer available online.