Pig Butchering Job Lure
The initial fake job offer used to recruit victims into a pig-butchering (sha zhu pan) investment scam, typically framed as a remote data-entry, translation, or social-media assistant role.
Also known as: sha zhu pan job lure, crypto job scam lure, investment job scam
Last reviewed: 10 June 2026
Pig-butchering scams — named for the practice of 'fattening' a victim before 'slaughtering' them financially — often begin with a convincing job offer sent via LinkedIn, WhatsApp, or text message. The role is typically presented as part-time, well-paid, and requiring only a smartphone. Common cover stories include social-media rating assistant, online store reviewer, or virtual translator.
Once the victim engages with the 'recruiter', the conversation shifts gradually from job onboarding to an apparently incidental discussion of investment opportunities. The recruiter — or a carefully scripted contact — introduces a 'private' trading platform and demonstrates small, quickly profitable trades to build trust over days or weeks before encouraging larger deposits.
The job-offer lure is the entry vector: the victim never starts the advertised job, and by the time they are invited to invest, many have forgotten the conversation started with recruitment. Recognising the job lure as a precursor to investment fraud is key to early identification of the scam.
Examples
- A LinkedIn message offers a $25/hr social-media-rating role; after three days of rapport-building the 'manager' mentions a profitable crypto platform.
- A text message reading 'Wrong number — are you interested in part-time work?' leads to weeks of friendly chat before an investment pitch.