Report Fraud (formerly Action Fraud)

Report Fraud is the centralised fraud and cybercrime reporting service for England, Wales, and Northern Ireland, run by the City of London Police. It replaced Action Fraud on 4 December 2025, when the service went live and the old address began redirecting, with the full public launch following in January 2026; the phone number is unchanged and the old actionfraud.police.uk address redirects to the new one, so older links and leaflets still reach the right place. Victims report online at reportfraud.police.uk or by calling 0300 123 2040. Reports are analysed centrally, linked to related cases, and passed to local police forces where there is an actionable lead.

Although Report Fraud does not directly investigate individual cases, filing a report creates an official crime reference number that is essential for insurance claims, bank dispute procedures, and any subsequent civil action. Financial institutions often require this reference before they will consider reimbursement.

Critics have noted that the rate of cases leading to prosecution is low, partly because many fraudsters operate overseas. Despite this limitation, reporting remains important because aggregate data shapes policing priorities and budget allocations, and mass-reporting of a single campaign can trigger law enforcement action at scale.