Brushing Scam
A scheme in which sellers send unrequested packages to real people using their address, then post fake five-star reviews in those people's names to boost product rankings.
Also known as: fake review fraud, unsolicited package scam, review manipulation
Last reviewed: 1 June 2026
In a brushing scam, an unscrupulous seller — often operating through a large third-party marketplace — obtains your name and address from a data breach, purchased database, or previous legitimate purchase. They ship cheap, lightweight items (seeds, USB dongles, face masks) to your address at minimal cost, using your details to generate a verified-purchase order. They then post glowing five-star reviews as if you wrote them.
The immediate harm to the recipient seems minor — you receive free goods — but the underlying issues are serious: your personal data has been compromised and is in criminal hands; the fake reviews distort market trust and disadvantage honest sellers; and the scheme is used to launder money or manipulate platform algorithms.
If you receive unexpected packages, report them to the marketplace and consider monitoring your accounts for signs of identity fraud, as your data is likely in a criminal database. Some jurisdictions allow recipients to keep unsolicited packages legally, but this does not mean the scheme is harmless.
Examples
- A homeowner receives a random package of garden seeds they never ordered; their name is later associated with a glowing product review they never wrote.
- An e-commerce seller ships hundreds of cheap keyrings to random addresses to generate verified-purchase reviews overnight.