Trust-Building Phase
The deliberate early stage of a romance scam in which the fraudster establishes credibility and emotional closeness before any financial request is made.
Also known as: grooming phase, rapport building phase
Last reviewed: 10 June 2026
The trust-building phase is a structured investment period that skilled romance scammers treat as a prerequisite to a successful financial extraction. During this phase, no money is requested; instead, the scammer focuses entirely on learning about the victim, finding common ground, demonstrating reliability by messaging consistently, and creating a sense of being deeply understood.
Key tactics include mirroring the victim's values and interests, sharing vulnerable-seeming personal information (often invented) to encourage reciprocal disclosure, celebrating the victim's milestones, and framing the relationship as uniquely special. The scammer may spend weeks explicitly not mentioning money to build a track record of disinterest in finances.
Understanding this phase is important because victims often cite the investment of months of apparent genuine care as the reason they trusted — and lost — large sums. The length and quality of the trust-building phase is a measure of how experienced and organised the fraud operation is.
Examples
- For the first two months of contact, a scammer never mentions finances, focusing only on sharing stories, checking in daily, and expressing emotional connection.
Sources
- FTC — What To Know About Romance Scams — Federal Trade Commission
- FBI — Romance Scams — Federal Bureau of Investigation
- Scamwatch — Online Dating and Romance Scams — Australian Competition & Consumer Commission
- Action Fraud — Romance Scams — Action Fraud (UK National Fraud & Cyber Crime Reporting Centre, now Report Fraud) — Published by Action Fraud, the service Report Fraud replaced in December 2025; the page is no longer available online.