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Glossary

Voice cloning

Using AI to replicate someone's voice from a small audio sample, enabling fraudsters to impersonate family members, executives, or public figures in phone calls or audio messages.

Also known as: AI voice cloning

Last reviewed: 1 June 2026

Voice cloning technology uses machine learning to synthesise a realistic copy of an individual's voice from as little as a few seconds of audio. Once cloned, the voice can say anything the attacker types, making it a powerful tool for social engineering and fraud.

Fraud use cases include family emergency scams (calling grandparents with a cloned grandchild's voice claiming to be in trouble and needing money immediately), executive impersonation in vishing attacks, and adding apparent authenticity to investment-scam audio testimonials.

Audio artifacts such as unnatural prosody, slight metallic quality, or background-noise inconsistencies can betray AI-generated voice — but quality is improving rapidly. Families can agree on a private 'safe word' that only genuine callers would know as a verification mechanism for emergency requests.

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