How do I report a scam on social media?
Use the platform's in-app 'Report' tool on the profile or post, then file with the FTC or Action Fraud if money was lost. Also report fake ads to the ad network.
Last reviewed: 10 June 2026
Explanation
Social media scams appear as fake profiles, fraudulent advertisements, impersonation of celebrities or brands, phishing links in comments, and direct message solicitations. Every major platform provides an in-app reporting mechanism accessible from the three-dot or flag menu on any post, profile, or message.
For Facebook and Instagram, report the post or ad using the three-dot menu and select the most relevant category: scam, impersonation, or fraud. For Twitter/X, use the down-arrow or three-dot menu on any tweet or profile. For TikTok, press and hold on the video and select 'Report.' For YouTube, click the three dots below a video and select 'Report.'
For fake advertisements on social platforms, you can additionally report directly to the platform's ad reporting system. Facebook Ads has a dedicated 'Report Ad' option in the ad's dropdown. Misleading ads that promote investment schemes, fake health products, or impersonate celebrities are particularly high priority and may be actioned quickly if multiple users report them.
If money was lost as a result of the social media scam, file with the FTC at ReportFraud.ftc.gov or Action Fraud. Reference the platform, the post or profile URL, and any screenshots you saved. Platforms typically remove accounts but do not assist with financial recovery — that path goes through your bank.
Common red flags
- A celebrity-endorsed investment appeared in your feed as a paid advertisement
- A direct message from a friend's account asked you to send money or click a link
- A competition required you to share personal details or pay to claim a prize
- An account impersonating a brand offered vouchers or refunds via direct message
- A new follower moved quickly to discuss a financial opportunity
- A verified-looking account asked you to move a conversation off-platform
What to do now
- Use the in-app report tool on the post, profile, or advertisement
- Screenshot evidence before reporting as accounts may be removed
- Report to the FTC or Action Fraud if financial harm occurred
- Contact your bank if payment was made
- Notify the person being impersonated if a real individual or brand is involved
- See /scams/social-media-account-scams for common patterns
Frequently asked questions
Does reporting a scam account get it removed immediately?
Platforms review reports on a queue basis. Accounts can remain visible for days after being reported. If the scammer is actively soliciting money, also report to local authorities for a faster response.
Can I report a scam on a social platform without having an account myself?
Facebook and Twitter allow some reporting without an account, but having an account usually gives access to more detailed reporting categories. Using a free account just to report a scam is entirely legitimate.