Is an AI-generated deepfake of a news anchor promoting crypto real?
No. Deepfake videos of news anchors promoting cryptocurrencies are AI-fabricated fraud — no legitimate investment is marketed this way.
Last reviewed: 1 June 2026
Explanation
Deepfake investment scams use AI tools to create convincing video clips of real journalists, news anchors, or public figures appearing to endorse a cryptocurrency platform or investment. These videos are distributed through social media ads and look increasingly realistic. The investment platform featured is fake or fraudulent, and any money deposited is lost. Genuine financial regulators and news organisations issue warnings when their branding or personnel are impersonated. If you see a video where a well-known journalist endorses a specific investment platform, verify by checking the journalist's actual social media and the news organisation's official website.
Common red flags
- Video of a known journalist or celebrity endorsing a specific investment platform
- Visual or audio glitches around the face or mouth
- Platform is not registered with any financial regulator
- Video appears only in paid social media ads, not on verified news sites
What to do now
- Do not invest in any platform advertised through a video endorsement in an ad
- Check the journalist's or organisation's official channels to verify
- Report deepfake ads to the social platform and your financial regulator
- If you invested, report to your financial regulator and bank immediately
Frequently asked questions
How can I detect a deepfake video?
Look for unnatural blinking, inconsistent lighting on the face, blurring at the hairline, or audio that does not quite match mouth movement. When in doubt, verify through the journalist's authentic accounts.