Pig-Butchering Scams
Long-con investment fraud that blends romance or friendship with a fake crypto trading platform.
Last reviewed: 1 June 2026
What this scam is
'Pig butchering' (from the Chinese term sha zhu pan, or 'killing the pig plate') is a long-running scam that combines sustained relationship grooming with investment fraud. The scammer builds a genuine-feeling relationship over weeks or months — as a romantic partner, friend, mentor, or business connection — before introducing a supposedly exclusive trading or crypto opportunity.
The name refers to the practice of 'fattening' the victim with warmth, attention, and small financial wins before 'slaughtering' — taking as much money as possible. The scam is notable for the patience it requires: some scammers groom victims for months before any financial request is made.
Pig-butchering operations are frequently run by organised criminal groups, sometimes using workers who are themselves coerced or trafficked. The scripts and platforms they use are highly polished, and many victims deal with what feels like a real, caring relationship for an extended period before realising the truth. The emotional harm, on top of the financial loss, is a defining feature of this scam.
How it works
Contact often starts with a 'wrong number' text, a casual dating-app match, or a connection request from an attractive profile. The scammer is warm, consistent, and patient — asking questions, remembering details, sharing personal stories. There is rarely any financial pressure early on. The goal is trust.
Over weeks, the conversation deepens. The scammer mentions their own financial success — typically cryptocurrency or forex trading, sometimes with guidance from a relative or mentor. They are humble about it at first, then gradually open to sharing the opportunity. They may send screenshots of their own growing portfolio.
When you express interest, they guide you to a trading platform — typically a fake one distributed via a link rather than an official app store. You make a small initial deposit. Your contact coaches you through trades. Your balance grows. A small withdrawal may succeed. You deposit more, sometimes much more, occasionally borrowing or liquidating assets to invest.
When you try to withdraw a large sum, a fee is demanded. Then another. Your contact expresses frustration on your behalf and promises it is nearly resolved. Eventually, the contact disappears and the platform goes offline.
Why this scam works
Pig-butchering scams are particularly effective because they target one of the most fundamental human needs: connection. The scammer does not simply lie about an investment — they build what feels like a genuine, caring relationship first. By the time money is involved, the victim is not evaluating an offer from a stranger; they are trusting someone they feel close to.
This makes scepticism feel disloyal. Questioning the platform feels like questioning the relationship. And when fees begin, the emotional investment in the contact — sometimes over many months — makes it psychologically difficult to accept that everything was fabricated.
Shame amplifies the harm. Victims often feel they should have known, and this prevents them from reporting promptly or seeking support, extending the fraud and deepening the loss.
A typical pattern
A person receives a message that appears to be sent to the wrong number. The sender is friendly and the conversation continues. Over weeks they become close, speaking daily. The contact mentions their financial success through a trading platform guided by a family connection. The person expresses curiosity. The contact, gradually and gently, helps them open an account. Deposits and profits grow over months. A large withdrawal is attempted. A fee is demanded. Then another. The contact remains sympathetic and helpful but the fee escalates. Eventually all communication stops and the platform is unreachable.
Common red flags
- A new online contact who becomes close very quickly with no apparent agenda
- Conversation gradually steered toward their own trading or crypto success
- An exclusive platform 'only close contacts' can access
- Early small withdrawals that work, then escalating fees for larger ones
- Contact started with a 'wrong number' message or unusually quick dating match
- The person's profile photos appear professional and their life sounds unusually successful
- They express romantic or deep personal interest before any financial mention
- You are encouraged to invest more after each successful outcome
- The platform was not available from an official app store
Sanitized example messages
Illustrative, sanitized examples. Personal details are replaced with placeholders such as [phone number] and [fake link].
Hi, are we still on for dinner? — Oh sorry, wrong number! You seem interesting though, where are you based?
My cousin manages a trading desk and shares tips. I've made [amount] this month with hardly any effort. I could walk you through it if you'd like.
I just wanted to say — talking to you every day has become the best part of my day. I know we haven't met but I feel like I really know you.
Your account is up [amount] this week! My mentor says if you can add [amount] more, you'll hit premium tier and get higher returns. It's worth it.
I'm so sorry about the withdrawal issue. I've raised it with the platform. They say you just need to pay the [amount] release deposit and everything will clear within 24 hours. Trust me.
I can't believe this is happening. I feel terrible. Once this release fee is paid, I promise it will be over and you'll have everything back plus the profits.
Common variations
- Romantic relationship leading to cryptocurrency investment platform
- Friendship or mentorship relationship leading to forex or stock trading
- 'Wrong number' text evolving into an investment scheme
- Dating app match who gradually introduces trading as a shared hobby
- Online language exchange or study group that transitions to investing
- LinkedIn or professional network connection offering trading mentorship
How to verify before you act
If someone you met online has mentioned trading or investment opportunities, verify the platform entirely independently — using sources that have no connection to that person.
Search the platform on your national financial regulator's register and warning list. Search the platform name alongside 'scam' and 'warning'. Check whether the app is available on official app stores. Ask a trusted friend to review the platform with you from scratch.
Also consider the contact: reverse image search their profile photos. Look for inconsistencies in their story. A person who is genuinely a friend does not need you to invest in a specific platform via a specific link — they would understand your wanting to take time and get independent advice.
Payment methods used
- Cryptocurrency
- Bank transfer
- Stablecoins
Who is usually targeted
- Lonely or recently single people
- Professionals with savings
- Crypto-curious investors
What to do immediately
- Stop depositing immediately and do not pay any tax, fee, or unlock deposit
- Cease contact with the 'partner' — the relationship was manufactured as part of the fraud
- Screenshot everything before accounts are deleted — platform, chat, profile, balance
- Contact your bank and ask about options to recall recent transfers
- Report to your national fraud service — provide all evidence including chat history
- Seek emotional support — these scams cause significant psychological harm and that is normal
- Do not be silenced by embarrassment — reporting helps others and is not a reflection of your intelligence
How to prevent it
- Be cautious about new online relationships that progress quickly and intensely
- Research any investment platform independently before depositing — use the regulator's register
- Reverse image search profile photos of people you meet online
- Talk to someone you trust in person before making any financial decision based on an online relationship
- Treat any request to install a financial app from a link as a red flag regardless of who asks
- Understand that genuine affection and financial fraud are not mutually exclusive in these scams — the contact may feel real
- Do not allow the fear of embarrassment to delay reporting or seeking support
Evidence to preserve
- Full chat history from the beginning of the relationship (every message, not just financial ones)
- The contact's profile photos, name, and all contact details used
- Platform URL, any app installed, and screenshots of your balance and profit history
- All transfer records, bank statements, and crypto wallet addresses
- Any voice notes, video calls, or photos shared by the contact
- Screenshots of the dating profile or social media account where contact began
Where to report it
- Action Fraud (UK) — UK national fraud & cybercrime reporting centre
- FTC ReportFraud (US) — US Federal Trade Commission fraud reports
- FBI IC3 (US) — US Internet Crime Complaint Center
- Scamwatch (Australia) — Australian competition & consumer reporting
- Your bank's fraud line — Use the number on the back of your card or in your banking app — never a number the caller gives you
Always verify reporting routes and emergency contacts on the official government or agency website for your country.
Frequently asked questions
Why is it called pig butchering?
It is a translation of the Chinese term sha zhu pan. Scammers describe 'fattening' a victim with attention and small wins before the 'slaughter' — taking as much money as possible.
Are these run by individuals?
Often not. Many are run by organised criminal operations, sometimes using trafficked and coerced workers. This is one reason the scripts are so polished and persistent.
What if I genuinely fell in love with the contact?
Developing real feelings for someone who turns out to be part of a fraud operation is a normal human response to sustained, skilled emotional manipulation. It does not mean you were foolish — it means the scam worked as designed. Emotional support from a trusted person or professional can help.
Is there any chance the contact is a real person who is also a victim?
Occasionally the person on the other end of the conversation is themselves a coerced worker in a fraud operation. But in either case, the platform is fraudulent and further investment will not lead to any genuine return.
Should I confront the contact about it being a scam?
It is usually not productive and may expose you to further manipulation or emotional harm. Preserve your evidence, cease contact, and report to the appropriate authorities instead.
How long do these scams typically run?
Pig-butchering scams are designed to run for as long as the victim continues depositing. Some have lasted six months or more. The patience of the operator is a deliberate strategy — the longer the relationship, the deeper the trust and the higher the eventual losses.
Who should I tell?
Report to your national fraud reporting service and your bank. Telling a trusted friend or family member can also help — both for emotional support and because an outside perspective is valuable. These scams thrive when victims feel too ashamed to speak to anyone.