Is buying a counterfeit product that looks exactly like the real thing still fraud?
Yes. Buying counterfeit goods is illegal in most countries and funds criminal networks. The buyer may also bear legal risk.
Last reviewed: 1 June 2026
Explanation
Counterfeit goods — from luxury handbags to pharmaceuticals — are a global criminal industry. Even when a counterfeit looks convincing, buyers may face real risks: counterfeit medicines may be ineffective or dangerous, fake electronics may cause fires, and counterfeit cosmetics often contain unregulated or harmful substances. In the UK, EU, and US, knowingly purchasing counterfeit goods can result in civil or criminal penalties in some circumstances. Many online marketplaces have counterfeit goods listed by third-party sellers — even on established platforms. If you suspect you have received a counterfeit, report it to the brand's anti-counterfeiting team and to your trading standards or consumer protection authority.
Common red flags
- Price is significantly below the official retail price for a branded product
- Packaging has spelling errors, blurry logos, or feels different from the genuine item
- Seller cannot provide proof of authorised distribution
- Product arrived from a country not associated with the official manufacturer
What to do now
- Report the seller to the marketplace and to the brand's anti-counterfeiting team
- Contact your trading standards authority or consumer protection agency
- Request a refund through your payment provider if you did not receive what was advertised
- Do not use counterfeit medicines or health products — consult a pharmacist
Frequently asked questions
Am I liable if I accidentally bought a counterfeit and sold it on?
Accidentally purchasing and then selling counterfeits can create legal exposure in some jurisdictions, particularly if you received complaints about the goods. Seek legal advice if you are unsure of your position.