Fake Online Stores
Convincing but bogus shops that take payment for goods that never arrive or are worthless.
Last reviewed: 1 June 2026
What this scam is
A fake online store is a website built to look like a real retailer. It advertises popular goods at attractive prices, takes payment, and either ships nothing, sends counterfeits, or disappears.
How it works
Scammers clone product images and reviews, run social media ads, and accept payment — often by methods with no buyer protection. After enough orders, the site goes offline and reappears under a new name.
Common red flags
- Prices far below market with countdown timers
- Only bank transfer or unusual payment accepted
- No verifiable business address or contact
- Brand-new domain and copied reviews
Sanitized example messages
Illustrative, sanitized examples. Personal details are replaced with placeholders such as [phone number] and [fake link].
Flash sale: 80% off [brand]! Limited stock — pay by transfer to secure yours.
Payment methods used
- Bank transfer
- Card (no protection)
- Crypto
- Payment apps
Who is usually targeted
- Bargain hunters
- Shoppers chasing sold-out items
What to do immediately
- Stop and do not complete payment
- If you paid by card, contact your bank about a chargeback
- Report the site to your consumer protection agency
Evidence to preserve
- Order confirmation
- Site URL and screenshots
- Payment records
Where to report it
- Action Fraud (UK) — UK national fraud & cybercrime reporting centre
- FTC ReportFraud (US) — US Federal Trade Commission fraud reports
- FBI IC3 (US) — US Internet Crime Complaint Center
- Scamwatch (Australia) — Australian competition & consumer reporting
- Your bank's fraud line — Use the number on the back of your card or in your banking app — never a number the caller gives you
Always verify reporting routes and emergency contacts on the official government or agency website for your country.
Frequently asked questions
How can I check if a store is real?
Look up the domain age, search the business name with 'scam' or 'review', confirm a real address and returns policy, and prefer payment methods with buyer protection.